Darwinism in business

May 17, 2020

Survival of the fittest, natural selection - call it what you like, but don’t call it luck. Businesses that have survived and thrived during these unprecedented times have evolved their way to success by listening to consumers and making smart, data-led decisions to build their presence and popularity. Let’s take a look at some age-old trades; the butcher, the baker, the candlestick maker, and how they’ve evolved over the decades to become more relevant than ever...including during the COVID-19 pandemic.


The Butcher


Struggling to exist:

Butchers have been around in one shape or form for many hundreds of years, with ancient Romans using stone tools to manufacture their cuts of meat. Today, when most of us think of a butcher, we still conjure up an image of the local village store with sausages hanging in the front window and a sign on the street advertising the special of the day. But, needless to say, these traditional bricks and mortar style butchers were hit extremely hard during lockdown and the ‘invisible loss’ we referred to last week is quickly becoming visible, to the point you may sadly never see some of these artisans open their doors again. Those that do manage to survive will have more than likely lost a significant share of the market.


Fighting fit:

The butchery industry as a whole, however, has done a roaring trade over the past 6 weeks - thanks to those forwarding thinking innovators who went virtual. Yes, meat in a box delivered to your home is a thing and it’s a raging success. These businesses that took their trade online boomed during lockdown and Alert Level 3, gaining more customers than ever and consolidating their competitive advantage with larger databases which they can now remarket/upsell/cross sell to.


The Baker


Struggling to Exist:

Like the butcher example above, many main street baking establishments have had high overheads and wages to pay for with zero income during lockdown. Bakeries employing a traditional business model have been battered over the past 6 weeks. This is partly because of the lockdown and partly due to a lack of investment in digital and a failure to establish customer databases for communication. Customers want to interact digitally; they want to search, to contact, to order, to pay and to arrange collection virtually, and the lack of investment by businesses in this space has been costly.


Fighting Fit:

But again, has this meant no cakes and pastries have been sold in Alert Level 3? Nope. Au contraire. Many bakery businesses has evolved in recent years, boasting a sweet online presence and using customer data effectively to communicate and engage with customers. As a result, repeat business is strong and their potential market has gone from a few hundred nearby locals to thousands of cake lovers with internet access.


The Candlestick Maker


Struggling to Exist:

The ancient business of candlestick making, born well before the days of electricity, died a long time ago, due to its stubborn and eventually redundant focus on candlesticks being a source of light. Seems pretty obvious right? But it wasn’t at the time and many candle stick businesses slowly ‘burnt out’, pardon the pun, in denial of the changes happening in their market.


Fighting Fit: 

But that's not to say candles aren’t still a thing - because I bet most of you have a fragranced candle in your home. And that’s the catch. Innovative candlemakers managed to keep the art of candle making alive by shifting focus from the essential service of bringing light, to the high-end luxury market of bringing delightful fragrance into the home. One of the early adopters of this concept shift, Yankee candles, is now the biggest candlemaker in the US. 


Which brings us to ….


Your Accountant

Accountants can be traced back to ancient civilisation, where they were mostly relied on for keeping a record of crop and herd growth. In more modern history, business owners of all sizes have relied on accountants for their financial expertise and understanding of financial laws and processes. But that’s changing now too. 


Struggling to Exist:

As increased automation threatens the traditional role of business accounting, and NZ small to medium enterprises (SMEs) demand better advisory options, Kiwi accountants are being challenged to upskill in order to remain relevant.  Sure, an accountant can take away the stress of tax and compliance, but those who continue to focus all their energy on compliance are merely a few years away from extinction. Interestingly, there has been a 30% spike in online searches for accountants during COVID-19 and these are not new businesses opening up. These are established business owners who are feeling dissatisfied and wanting more than a transactional relationship. They are business owners who want help to ‘survive then thrive’ post COVID-19.


Fighting Fit:

What today’s business owners need is a growth partner. A professional who not only has your finances covered, but who also helps you seek out growth. A trusted advisor who can point you in the right direction of the best marketers, HR experts and the latest technology deals. An accountant who wants to do more than check IRD boxes. A Grow NZ Accountant who can help you with the what, the how and the who - not just the ‘grow your profit/cut your costs/increase your revenue’ style of accountancy.


If your accountant is an old-school ‘candlestick maker’ type, contact the All Accounted For team for a no-obligation chat about how we can become your growth partner and give you confidence in business.

By Ben Duflou January 14, 2026
The beginning of a new year is like hitting the reset button, right? If you're a business owner, this is the perfect time to take a step back and think about where you're at and what you want to achieve in the upcoming year. Setting goals is like the secret sauce for personal and professional growth. Whether you're dreaming big or just plotting out some day-to-day projects, like getting paid faster or tightening up your expenses, it's all important. Maybe you're even thinking about automating some processes or venturing into new markets. Whatever your game plan, the new year is your canvas. Having a clear vision and tangible goals is the key to making those big dreams a reality. So, let's dive into some tips to kickstart your goal-setting journey: Review the year that's been: Take the time to review the year and acknowledge all that has happened, good, bad or indifferent. Examining the year with an objective perspective can provide valuable insights to prepare for the next business year. Planning and goal setting will help provide a focus for your business efforts. Envision your future: Picture where you want to be in the next five or ten years. How can your business help you achieve those life goals? Having a clear endpoint makes it a whole lot easier to set goals that align with your vision. Set measurable goals: Wishy-washy goals are like trying to catch a cloud. Instead, aim for goals you can measure. Think about the key metrics in your business, like a 3% increase in net profit each year, a 2% cut in expenses, or grabbing two new customers monthly. Specific targets make tracking progress a breeze. Develop a plan for each goal: Once you've got your goals lined up, create a game plan. This could be a simple list or a brainstorming session with your team. Having a clear plan keeps you focused and ready to roll. Monitor your progress regularly: Keep tabs on how you're doing. Set reminders or sync up with your invoicing cycle. Regular check-ins help you spot areas for improvement and keep those fresh ideas flowing. Celebrate your achievements: Don't forget to celebrate those wins along the way. Treat yourself or your team to something special. It could be a morning tea, a day out of the office, or even planning an end-of-year bash. Find something that brings you joy without breaking the bank. We can help: Not sure where to start? We’re here to help! We can assist you in planning and tracking the key steps that will keep your business moving forward. At All Accounted For we pride ourselves in offering our clients a progressive approach in all aspects of their business. Whether it's working through a financial model, providing support to execute your plans, or helping to identify your advantages - together, we can help you make headway to reach your business goals. When you conduct a past-year review with one of our experienced advisors, we will: Run through your current business plan Provide feedback on where you are heading and talk through the opportunities you might not see in your own business Provide valuable insights for this year's goal setting Implement a tailored business plan Keen to learn more? We offer many business advisory services including: Business Reporting: monthly, bi-monthly, or quarterly Cash Flow Forecasting Budgeting Business Valuations Software Systems & Apps: setups and assistance If you’d like to chat about what you can do differently this year to enable your business to thrive, give Ben Duflou a call on 04-970-1182 to discuss how we can help.
By Ben Duflou January 14, 2026
Back in September, we announced that Xero was working on a refreshed navigation and homepage (formerly the Dashboard) to deliver a faster, cleaner, and more intuitive experience. With the navigation changes now live, Xero is moving to the next major update: the fully redesigned homepage. The new homepage is being introduced organisation by organisation over the coming months and will continue through to March 2026, so you may begin to see the updated layout appearing soon. Here’s what’s new in the homepage refresh: More meaningful insights: Xero has upgraded existing widgets and introduced new ones such as tasks, recently paid invoices, and net profit/loss - giving you important financial information at a glance. Customise your layout your way: You’ll be able to drag, drop, resize and reorder widgets so your homepage reflects what matters most to you. Your layout is unique to your login and won’t affect anyone else in your business. Time to adjust: If you’re not quite ready for the new look, you can temporarily switch back to the old dashboard for up to 24 hours before Xero automatically returns you to the new layout - giving everyone the chance to ease in. As always, if you have any questions or would like help navigating the changes, please don’t hesitate to call our team on 04 909 7729 . We’re here to support you. If you’d like to learn more about these upcoming changes, Xero has recently shared a helpful overview, which you can access by clicking HERE .
By Ben Duflou January 14, 2026
View our January 2026 General Ledger: - Welcome 2026 - Important Notices - Goal Setting for 2026: Planning for Success - Xero Tip of the Month: Xero’s New Homepage Refresh Coming Soon! - Tax Question of the Month: New Year Tax Health Check: The Fringe Benefit Tax on Holiday Perks - IRD Upcoming Tax Payment Dates https://public2.bomamarketing.com/email/e9Ej
By Ben Duflou December 15, 2025
Are your end-of-year preparations in order? With only 8 working days left until Christmas, time is running out! If you haven’t already, now’s the time to take a good look at your festive season cashflow and plan ahead. Juggling cash flow can be particularly tricky over the Christmas and New Year period, when many businesses close and consumers head away on holiday. With a little forward planning, you can make sure you’ve got your ducks in a row to keep your business running smoothly. As a reminder, we’ve included our short to-do list we shared in our November General Ledger newsletter: Create a staff roster to manage staff leave over the holiday season, making a note of when each staff member will be working and when they are taking a break so you've got enough hands on deck over the holiday period. Pay any outstanding invoices or upcoming invoices. Plan for your upcoming tax payment obligations. Schedule your staff pay runs if you aren't able to do it on the day. Send out your invoices early - this will allow you and your client to have your accounts sorted before you close. Review your work in progress (WIP) - plan to complete jobs or services that can be invoiced and paid (remember if you don’t invoice and get paid before the break, you may not see the money for another month). Stock-take - Do you need to order in goods now to be able to complete work in progress? Check that there is stock on hand available. Plan your 2026 goals: Your review of 2025 goals will give you a good insight into your next steps heading into 2026, so now is the time to write them down. We’re here to help If you’re struggling with your finances and need assistance to tie up any loose ends and answer any queries you may have, All Accounted For can help. We have a talented, highly knowledgeable team of professionals ready to assist you. Get in touch with our team today on 04-970-1182 so we can make your holidays as stress-free as possible.
By Ben Duflou December 15, 2025
Xero has just launched a powerful new feature called JAX (Just Ask Xero), an AI-powered assistant designed to make navigating and using Xero even easier. Whether you’re trying to find a specific report, understand a transaction, or get help with settings, simply type your question into the JAX assistant. It will provide quick, relevant answers or guide you directly to the section you need, saving you time and reducing the need to search through help articles. What can you ask JAX? Here are just a few examples:  “How do I reconcile a bank transaction?” “Where can I find my aged receivables report?” “How do I add a new user to my Xero account?” JAX is currently being rolled out across Xero, so if you don’t see it yet, it’s on the way. Look for the JAX icon or search bar in your Xero dashboard and give it a try - it’s a smart, fast way to get the most out of Xero with no digging required.
By Ben Duflou December 15, 2025
View our December 2025 General Ledger: - Merry Christmas & AAF Out-Of-Office Dates - Important Notices - Reminder: Financial Preparations for the Holidays - Xero Tip of the Month: Introducing Xero’s New AI Assistant - Jax - Tax Question of the Month: Taxing Holiday Pay for the Christmas Shutdown - IRD Upcoming Tax Payment Dates https://public2.bomamarketing.com/email/0eXm
By Ben Duflou November 30, 2025
Six Weeks ‘Til Christmas - Time to Get Your Ducks (and Dollars) in a Row! Yes, you read that right, Christmas is only 6 weeks away! For many small businesses, the countdown is officially on. Between juggling staff leave, final invoices, and festive plans, this time of year can sneak up faster than Santa on Christmas Eve. Now’s the perfect time to: -Plan your cash flow - Will your business experience a quiet period or a sales surge? Make sure you’ve got enough funds to cover the downtime. -Check your payroll & leave balances - Avoid last-minute headaches by locking in pay runs and holiday rosters early. -Review your budgets & goals - With the new year just around the corner; set yourself up for success by reviewing your financial targets. The earlier you prepare, the smoother your Christmas break (and January restart!) will be. Need a hand making sense of the numbers or planning ahead? The AAF team is ready to help you finish the year strong and step into 2026 with confidence. Call us today on 04 970 1182 to book your pre-Christmas financial check-in.
By Ben Duflou November 24, 2025
Are you undercharging for your services? It’s a tricky question, especially if you’re in a niche industry or running your own contracting business. With costs rising across the board, it’s worth checking in on whether your fees are keeping pace. Here are five signs you might be undercharging Nobody ever questions your quotes - Do all your new clients accept your quotes or charges without asking any questions, requesting a breakdown or wanting a discount? It’s possible they’re delighted to be getting such a great deal. You run off your feet but you can’t afford to get help - When you’re working yourself to the bone, but there’s not enough money left over to employ someone to help you, your prices are too low or something else in your business needs to change. Your prices have been the same for two years or more - In most industries, prices increase just slightly each year. Leave your prices flat for too long and you’re not keeping up with the market; make sure you review your fees annually. You’re overbooked - When business is booming and there’s no room for new clients, it’s time to raise your prices. Clients don’t treat you as well as they should - When clients think they’re paying peanuts, they’ll often take you for granted. They don’t see your time as valuable, so they feel free to mess you around. So what should you be charging? Finding your pricing sweet spot takes time and a bit of research. Start by looking at your competitors and talking to others in your industry. At All Accounted For we see pricing struggles come up often. If you’d like some perspective, we can share what we’ve seen across similar industries and help you rethink your approach. A small adjustment to your fees could make a big difference to your cashflow, capacity, and client relationships.
By Ben Duflou November 18, 2025
To grow your business, you need access to additional capital. And one of the traditional routes to business finance has often been the big banks. But with the prudential regulation system making it mandatory for New Zealand banks to keep large cash reserves in place, the banks are tightening their belts and lending less. That’s good for the stability of the bank’s financial governance, but not so good if you’re a Kiwi small business owner that needs extra capital and a solid loan from your bank. The Reserve Bank is holding a consultation on how much capital NZ banks should hold, so lending may ramp up again in the future. However, there is another option. The past few years have seen considerable growth in the ‘alternative lending’ market – with specialist business lenders and online lenders now available. Let’s look at what alternative lending is and the key pros and cons of this kind of finance. What are alternative lenders? Alternative lenders are non-bank financial institutions, like fintechs and online platforms. As an ‘alternative’ to the big banks, they provide quicker, more flexible sources of capital, giving you an agile way to bring extra funding into your business. These non-bank lenders offer diverse products, such as short-term business loans, lines of credit and invoice financing, helping you cover cashflow gaps and support your growth. The pros and cons of using alternative lenders If you’re in urgent need of a cash injection, alternative lending from a non-bank is one option to consider when looking for routes to funding. Let’s examine the pros and cons of accessing finance from a non-bank: Pros of alternative financing: Faster and more flexible lending process: Alternative lenders often have streamlined online applications and less rigid lending criteria. This makes approval and funding generally much faster than traditional banks – a crucial difference when your cashflow needs are urgent. Higher approval rates: Non-banks are generally more willing to lend to businesses that traditional banks have declined. This is good news if you’re an early stage startup or the business has a shorter trading history, lower credit score or fluctuating income. Diverse and tailored products: Alternative lenders offer a wide range of specialised products, such as lines of credit, invoice financing or short-term loans. That’s good news if you want to customise your finance to fit a specific business need. Cons of alternative financing: Higher interest rates and fees: Due to the increased risk they take on, alternative lenders will typically charge higher interest rates and can have additional fees – such as drawdown fees. This may make the total cost of borrowing more expensive than with a traditional bank. Less regulatory protection: Unlike consumer loans, business loans from these lenders may not have the same protections under the Credit Contract and Consumer Finance Act (CCCFA). If the worst happens, this can leave you exposed and with limited protection in place. Risk of personal guarantees: Many alternative lenders require a personal guarantee, meaning that if your business defaults on the loan, you become personally liable for the debt. A personal guarantee puts your personal assets (such as your home) at risk. Talk to us about finding the right finance for your business: A workable financial strategy factors in the need for capital. With sales, revenue and cashflow still challenging, having a route to extra funding is vital. As a firm, we’re not authorised to give you direct financial advice on which banks or alternative lenders to partner with, you’ll need a Financial Advice Partner (FAP) for this. But we can help you understand your cashflow and working capital needs, and help you build a funding strategy that meets the requirements of your broader growth strategy.
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